Why Bright Balmer?

I believe researching & understanding key elements of a marketing mix can be a game-changer. I have been in the marketing industry for over 20 years no & have a fantastic background in using key principles such as insight, brand & communications. A great business mind along with a creative heart means I come from the right place to consult for strategic elements & its practical application.

My portfolio showcases various commercial and professional projects created throughout my career, I have worked on a variety of projects internationally, supporting people & companies to achieve best results to an outstanding level.

Making positive change is what I am all about, I do this all the time in my work & I love to share this with others. Most importantly I want to give my clients real results from which they can see true benefit.

For me everything evolves around the idea, how you then take that & put it into something people can benefit from, you can make money from & is the best it can be.

Many SME’e, entrepreneurs & business people don’t truly know where to start, I do & I like to help.


Companies I Have Worked With

Always Learning – Education & hands on Experience

I feel it’s important that I keep up to date with changes, I use a consulting style that incorporates traditional methods with modern developments too.

I am an ambassador for marketing done well.  Through the many consultancies, speaking and workshops I undertake I want to see more professionals reach their potential and to leave more business thrive.

Marketing overview, strategy & guidance

When you don’t need a marketing element all the time & possibly can’t afford to employ the top level candidate needed, I can see what is needed, identify and help smooth out friction points for the customer and the business. I can get things going & train up a marketing assistant or executive to be able continue taking on the reins. Also I can oversee the future elements if required with continued consulting.

Always Learning – Education & hands on Dedicated to better understanding, efforts & success

Much of my early career has been spent within SMEs, all are exciting and yet challenging with expertise such as research, diagnostics, purpose, promise, targeting, positioning, pricing all combined into the company strategy for roll out of the right tactics. Tactics is the roll out of the strategy through processing, communication, social media etc. Just as much fun as strategy when done right. It’s important to understand KPIs/ ROI as being timely factors in the successful running of a business.


Reviews

I worked with Michelle for a period of almost 2 years at Charlecote Park. She always showed a great deal of professionalism and enthusiasm for our work to champion a leading conservation charity. I was particularly appreciative of her ideas, ‘can do’ attitude, support and encouragement. Michelle brought creative flair to projects and always added the element of fun to the tasks in hand.
SOCIAL MEDIA I RETAIL I SALES
R Webb
The National Trust UK
She set up the CRM system with Salesforce Lightning Experience, creating documents, videos and offering one training on one assistance as and when needed.
Michelle has always had a kind heart while remaining enthusiastic about her work and the future of the company.
BD PLANNING I SALES FUNNEL
B Palmer
FILM & TV LOCATION COMPANY – SOUTHERN COUNTIES OFFICE
It was fabulous working with Michelle at SPACE-2. She’s an incredibly passionate person, particularly within the marketing and communications sector. Her enthusiasm and encouragement has the most positive effect on team morale. Michelle is creative, innovative and one of the friendliest people I have worked with.
BD PLANNING I HITTING TARGETS
L Hackett
Tv & FILM LOCATION COMPANY – MANCHESTER OFFICE
Michelle is an enthusiastic, conscientious, organised individual. Michele was responsible for ANZA’s annual events from conception to completion and made a valued contribution during her time in the role. Michelle is an effective communicator with initiative and a keen eye for detail, she performed efficiently under pressure ensuring deadlines were met. Michelle was able to build and maintain a good working relationship with both members and external stakeholders. She was at all times professional ensuring that we delivered quality events to our membership. Michelle would be an asset to any organisation and I would welcome the opportunity to have her back on my team.
EVENTS I SPONSORSHIP I STRATEGY
K Low
General manager, singapore
It is without hesitation that I recommend Michelle as an exceptional, enthusiastic and innovative Marketing Consultant. I worked with her on several projects and her positive, can-do attitude is infectious to everyone she meets! If there is ever a moment where things go off the rails (and let’s face it, something always does!) Michelle will be there with a huge smile, a much needed laugh and most important, a solution to the problem. She is honest, trustworthy and above all, a kind soul. I am a better person for knowing her and an even better professional from working with her. Thank you Michelle – I can’t wait to work with you again!
EVENTS I SPONSORSHIP I STRATEGY
C Bailey
REAL ESTATE EVENTS COMPANY
I was lucky enough to work with Michelle at a time that was crucial for my development both in my career and personally. Michelle is hard-working and driven and will throw herself into her tasks and projects with a determination and pragmatism that is inspiring. Despite having a high workload, Michelle always found time to support those around her who were developing in their careers, especially in times where they most needed it. I can honestly say that Michelle has been a key person in my career so far and I feel lucky to have benefitted from her guidance, her wisdom and her kindness.
MARKETING TRAINING I MENTORING
L Powell
ACCOUNTS DEPT
Michelle is a true inspiration. Working with her for the last two years has taught me a lot. Her dedication to any project she is working on and attention to detail is motivational.
MARKETING TRAINING I MENTORING
S Dove
ADMIN EXECUTIVE
Michelle pioneered the company’s internal communications, sales and client retention techniques on SalesForce. Michelle’s efforts on delivering salesforce campaigns have incredibly streamlined the way we talk with clients and maintain important relationships.
MARKETING TRAINING I BD I DATA
S Parkinson
Business development
Michelle is incredibly skilled in her field, and her experience is vast. She works like a demon and has such a positive attitude!
EVENTS I BD I MARKETING I PR
H Tarrant
LONDON EVENTS COMPANY
I worked with Michelle at SFC a busy and demanding environment. Michelle (Chelle) was always organised and delivered and always had a smile on her face when doing so. Anyone who has an opportunity to work with Chelle should do so she is focused, organised, results driven.
SPONORSHIP I PROMOTION I ADS
K Head
The SAINT RADIO STATION
Michelle’s work ethic could not be faulted. Her market knowledge, combined with her endless energy and enthusiasm for improving the business made working with her a pleasure. She came up with novel ideas and strategies, along with implementation recommendations which she worked through to deliver results. I would not hesitate to recommend her.
STRATEGY I BD I INSIGHTS
H Simpson
COO Law Firm
Michelle is an enthusiastic manager who works will may different people . She has a good attention to detail and is a good problem solver, finding many solutions to the various issues which always arise during an event. Her ability to garner support for our various events from sponsors made all the functions a success.
MARKETING I PROJECTS I STRATEGY
G Stubber
not for profit , singapore
Michelle and I have crossed paths professionally on multiple occasions and every time has been an absolute pleasure. She is lovely to deal with and clearly passionate about her work. I would highly recommend her to anyone.
SOCIAL MEDIA I MARKETING I PR
J Barratt
Mutant communication, singapore
Michelle is exceptionally hard working, thorough and loyal. She is an excellent team player, makes a significant contribution and will drive through ideas and initiatives.
She is a real asset to any business.
MARKETING I SPONSORSHIP I PROJECTS I INSIGHTS I EVENTS I CRM
P Blanchard
SOUTHAMPTON FOOTBALL CLUB – PREMIER LEAGUE
It was a breath of fresh air to work with someone as energetic and dedicated to the challenges at hand, as Michelle! Am looking for as many opportunities as possible to work with Michelle in the future!
EVENTS LAUNCH I STRATEGY I PR I SOCIAL MEDIA I SPONSORSHIP
L Jesudason
PR COMPANY
I had the pleasure of working with Michelle to launch the inaugural Singapore International Jazz Festival in Singapore, especially in her capacity of social media marketing for the event. Michelle is highly personable, totally dedicated to her work and is not hesitant to jump in to help, even when it isn’t in her job scope.
Michelle is a wonderful team player and focused on overachieving her KPIs in everything she does. I would recommend her work in marketing strategies and on her expertise in social media. I would work with her again in a pinch, and definitely hope to soon!
EVENTS LAUNCH I STRATEGY I PR I SOCIAL MEDIA I SPONSORSHIP
C Ng
pr management
Michelle is incredibly passionate about her work especially in delivering quality and developing strong, lasting business partnerships. She is extremely creative and her ability to constantly come up innovative ideas truly amazes me!
Another one of Michelle’s most endearing qualities is her thoughtfulness – She is always thinking about the team and her colleagues, ever ready to lend a hand, even while shouldering her many responsibilities. Working with Michelle on this mammoth project was truly a pleasure especially with her infectious sense of fun!
BD I EVENTS
S Vijiyasingam
 
Conference specialist
Michelle Balmer is an amazing person to work with. SingJazz worked with Michelle setting up the online campaign. Community engagement from scratch, with focus on Facebook. Developed social media engagement with promo activities. SingJazz followers grew from 0 to 6000 likes in 4 months. Leading up to the festival date, engagement rose rapidly by 200% on a daily basis.
Her work led and greatly supported the festival in building an audience. Examples: tie-ins with media sponsors, ticket leads generation of content behind the scenes, features about the artists, sponsors & partner profiles, regional and local talent.

EVENTS I STRATEGY I SOCIAL MEDIA
V Belarmino
 
currator of exhibits
Michelle is enthusiastic, dedicated and extremely well organised. Her skills at Event Management are second to none. I would gladly work with Michelle again in the future.
EVENT MANAGEMENT I COMMS I SPONSORSHIP I MARKETING
M Syers
Pickfords international movers, singapore
Michelle is a delight to work with. Her vast knowledge of marketing spans across any vertical. She is a master of the Social Media trade and was able to increase our exposure to levels never before thought achievable. I look forward to continuing to work with her on many more projects.
EVENTS LAUNCH I STRATEGY I PR I SOCIAL MEDIA I SPONSORSHIP
D Chernov
co-owner singjazz festival, singapore
Her role required a lot of hard work, attention to detail, fire-fighting skills, and called to attention an ability to organise various pieces of the project laboriously and months of intense preparation. I found Michelle pleasant and upbeat in the face of stress, and she would go out of her way to find solutions. In my opinion Michelle added immense value to the event with her entrepreneurial zeal and professional attitude.
SPONSORSHIP I STRATEGY I COMMS
A Oberoi
billionaire.com
It is a great pleasure working with Michelle Balmer. She is a hard worker, passionate about Marketing and has great knowledge in the Luxury Industry Sector in SEA. She doesn’t shy away from hard work, always very helpful, professional with loyalty, honesty and integrity. She is ‘doer’ when it comes to events and hands on. Great ideas and strategies for new marketing concepts and visitor promotion with a vast amount of knowledge of the SEA market. She has a positive approach on every challenge and it is great working with her.
SPONSORSHIP I VISITOR PROMOTION
MARKETING I SALES I STRATEGY
G Harding
singapore yacht show
When I first met Michelle, I was very impressed with her enthusiasm and positive energy. It’s an essential trait for any marketing person. She’s also very dedicated to what she does.
Michelle is a do-er. When she sets her sights on a goal, she will start planning and reaching out to available networks/ resources to get things going. I admire that about her – this ability to see the big picture and know how to put things together. She’s also been a great supporter of Mums@Work – referring relevant clients to us (that were able to partner us in specific projects). Michelle is talented and very capable – that I have no doubt! It was a joy to work with her and I am looking forward to more partnership opportunities.
MARKETING I SALES I STRATEGY
Sher-li Torrey
MUMS’WORK CO.
I had the opportunity to work with Michelle for almost a year. She is passionate about her job and always motivated to achieve the best for team members. Wishing you the best always.
R Dbouk
Start up company, abu dhabi