Why Bright Balmer?
I believe researching & understanding key elements of a marketing mix can be a game-changer. I have been in the marketing industry for over 20 years no & have a fantastic background in using key principles such as insight, brand & communications. A great business mind along with a creative heart means I come from the right place to consult for strategic elements & its practical application.
My portfolio showcases various commercial and professional projects created throughout my career, I have worked on a variety of projects internationally, supporting people & companies to achieve best results to an outstanding level.
Making positive change is what I am all about, I do this all the time in my work & I love to share this with others. Most importantly I want to give my clients real results from which they can see true benefit.
For me everything evolves around the idea, how you then take that & put it into something people can benefit from, you can make money from & is the best it can be.
Many SME’e, entrepreneurs & business people don’t truly know where to start, I do & I like to help.
Companies I Have Worked With
Always Learning – Education & hands on Experience
I feel it’s important that I keep up to date with changes, I use a consulting style that incorporates traditional methods with modern developments too.
I am an ambassador for marketing done well. Through the many consultancies, speaking and workshops I undertake I want to see more professionals reach their potential and to leave more business thrive.
Marketing overview, strategy & guidance
When you don’t need a marketing element all the time & possibly can’t afford to employ the top level candidate needed, I can see what is needed, identify and help smooth out friction points for the customer and the business. I can get things going & train up a marketing assistant or executive to be able continue taking on the reins. Also I can oversee the future elements if required with continued consulting.
Always Learning – Education & hands on Dedicated to better understanding, efforts & success
Much of my early career has been spent within SMEs, all are exciting and yet challenging with expertise such as research, diagnostics, purpose, promise, targeting, positioning, pricing all combined into the company strategy for roll out of the right tactics. Tactics is the roll out of the strategy through processing, communication, social media etc. Just as much fun as strategy when done right. It’s important to understand KPIs/ ROI as being timely factors in the successful running of a business.