Pirate Funnel….

Well usually not a lot, but in this case for a simple project or department business plan a Pirate Funnel can demonstrate enough to get the idea and get things off the ground.

It’s a customer-lifecycle framework by Dave McClure,
it shows what is needed to be focused on to optimise the marketing funnel.

And it’s called a Pirate Funnel because the first letters spell out AAARRR.

Awareness
Acquisition
Activation
Retention
Referral
Revenue

Small businesses don’t really have the time or man power to put in extensive research hours and make beautiful 100 page guides/plans. So this is advantageous as a quick reference tool to get and keep on track.POSTED ON

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