Great brands and EPIC Collaborations
EPIC Collaborations are a great way to increase customers, and brand equity too. Tiffanys & Nike and Lotus Tech & LVMH
Seen over the weekend with Tiffanys and Nike, and today with Lotus Tech (Luxury EV maker) a subsidiary of Group Lotus the luxury supercar company, and L Catterton Asia Acquisition Corp agreeing an acquisition merger of $5.4 billion.
There is much excitement around both announcements. It is great when a meaningful brand and business strategic partnership between two brands people love happens, you really know just how powerful brand collaborations can be when they are of these calibres. It is fantastic when companies from different industries can come together to create existential benefits for each other and their customers. Some of the most iconic brand collaborations have come from the most seemingly unlikely partnerships!
1. Collab for renowned jewellery house and sneakers:
Over the weekend, a photo of a Tiffany Blue box with the Nike tick went viral on social media as both iconic brands announced that they will soon be unveiling the second chapter of their partnership story. A great teaser with more to come.
2. Collab for tech and luxury:
Lotus Tech has launched its first fully electric hyper SUV, called Eletre, and wowed the marketplace in the process. Whilst the acquiring company may not seem exciting on the surface, look a little into it and there is a big hint of bigger things perhaps because they are Louis Vuitton owner-backed. If this is the case there could be some beautiful brand collaborations to come.