Make sales forecasts every month to assist with fluctuating demand. Carry out market research to help you forecasts sale initially.
Work hard to ensure a positive cashflow. Even the most profitable companies can ‘tank’ because it doesn’t have enough money for bills.
DO NOT assume everything will go well!
Ensure that you forecast in three or more levels, a bad month rock bottom, middle of the road and really amazing. Variations are so important as you will never know how it will first pan out.
Many will assume that it will be all good and are not prepared for any bumps along the way. This is a sure fire way to plummet the business.