Aim to create the best experience for your customers.
Think about the customer journey, what are the key touchpoints, where are the soft touchpoints, make sure they are marked and thoughtfully activated on behalf of the customer, for the customer and for the ease of the sales process for the business too.
Customer experience is a totality of various aspects, they can be cognitive, affective, sensory, and behavioural. Consumer consideration and responses during every stage of the process, including pre-purchase, consumption, and post-purchase stages are great ways to activate trust, loyalty, care and brand values. Each point should assist the customer to experience the best your product, service and company have to offer.