Scott Bedbury with Stephen Fenichell
8 principles for achieving brand leadership in the 21st century.
A Book review of A New Brand World – published in 2002.
A new brand world: Great brands are widely desired, trusted, enduring and revered by other aspirational brands. Branding is something that has grown in stature and relative understanding in the last 15-20 years. Is what Scott Bedbury put in this brand book still relevant today?
- If it what can we learn from it?
- How have elements of branding changed?
Lets see if we can find the answers in this podcast!
Get your copy and read it yourself click this link to take you right to it on Amazon. http://www.amazon.co.uk/dp/978-0670030767/ref=nosim?tag=brightbalmerm-21