Author – Simon Sinek

    Simon Sinek’s video on ‘The Millennial Question’ went viral, with over 150 million views it was a must see video that hit a chord with so many.

    Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more inventive, more effective , pioneering and successful than others? How is it they seem to be able to repeat their success again and again?

    THE WHY IS THE ANSWER. People buy into a why, they trust a why, the why is what perpetuates the buy into the person, product, sale and the company.

    In this book Simon Sinek explains the framework needed for businesses and ask the most fundemental question why to absolutely everything. Its a mantra I upheld prior to Simon Sinek’s book, but after reading his take on it and seeing it in writing I use it with even more conviction now. Simon has brilliant social media for us all to take part and understand his learnings thoroughly and in doing this help create their own inspirational businesses.

    I utterly love this book and nod to myself as I read, I found it extremely thought provoking and a great affirmation of business basics and marketing fundamentals.